For the last 20+ years Bob has been a leader in healthcare advertising – DTC, HCP, Digital and Social, building a body of work that includes the launches of 7 blockbuster drugs with more than 20 multi-channel campaigns – spanning 16 therapeutic categories. Bob was the first active creative director inducted into the DTC Hall of Fame, recognized by industry leaders and clients for his relentless drive to raise the creative bar for consumer healthcare advertising, right from its very beginnings. He continues to develop, sell and produce iconic campaign ideas of all sizes and media. His brands have been spoofed on SNL not once, but three times, cementing his clients into pop culture status, literally - overnight.

Prior to working in the healthcare space, Bob worked in several of the best NYC agencies creating campaigns for everything from teddy bears to banking, winning nearly every industry award, including Art Directors Club, Cannes Lions, and Gold Effies.

Bob lives in Westfield, NJ with his wife Debbie and their two golden retrievers, Sydney and Sarita.

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